Watching Magic Mike this past weekend and seeing a theater full of women enjoying a movie together, it made me wonder how well movies aimed at mostly adult women fare. This doesn't necessarily mean just romantic comedies, though they are often described that way anyway. So I took a look at the top 50 grossing films from the past 10 years for each year based on total grosses by boxofficemojo and picked out those that I felt were fairly solidly marketed only at adult women.
Only twice in the past 10 years have movies that are targeted at women been in the top 10 highest grossing movies of the year (2009's The Blind Side at #8 with $255million, and 2002's My Big Fat Greek Wedding at #5 with $241million and Chicago at #10 with $170million). In 2 different years, 2007 and 2005 no movie targeted toward women made over $100million, and if you check out the titles, you can see why women were more discerning that year. How can this be? Must movies be required to reach larger demographics to be successful?
Now that I've written this, I'm actually really curious to ask an adult male friend to go through the same 10 years and pick out the movies are marketed toward or aimed at only adult men. Does such a thing exist? Or are all movies that adult men enjoy either neutral adult movies (aimed at neither men nor women) or teenage boy films? I'm curious. Thoughts? Any volunteers to take that on for me?
For your amusement (the # is their rank that year in list of highest grossing films, and the $ is about how much it grossed):
2011 - #13 The Help $169M and #14 Bridesmaids $169M
2010 - #24 Valentine's Day $110M, #33 Sex and the City 2 $95M, #42 Eat Pray Love, $80M
2009 - #8 The Blind Side $255M, #16 The Proposal $163M #28 It's Complicated $112M, #34 Julia and Julia $94M, #35 He's Just Not that Into You $94M
2008 - #11 Sex and the City $152M, #13 Mamma Mia $144M, #37 What happens in Vegas $80M
2007 - #47 P.S. I love you $53M
2006 - #17 Devil Wears Prada $124M, #18 The Break up $118, #19 Dreamgirls $103M, #21 Failure to Launch $88M
2005 - #23 Monster in Law $82M, #45 Memoirs of a Geisha $50M
2004 - #15 50 First Dates $120M #32 The Notebook $81
2003 - #24 How to lose a guy in 10 days $105M, #29 Charlie's Angels 2 $100M, #32 Legally Blonde 2 $90
2002 - #5 My Big Fat Greek Wedding $241M, #10 Chicago $170M, #19 Sweet Home Alabama $127M, #26 Maid in Manhattan $94